Merlin Farms is entering this market with an innovative approach. Using patent-pending technology, the company is able to grow the most in-demand crops at scale. Its methods are efficient, sustainable, and produce 20X the yield per square foot than conventional farming. Initially, Merlin Farms is focusing on producing spinach and kale, the most in-demand leafy greens in the region, sales of which exceed AED1 billion annually. The company’s farming technique is based on the concept of “AquaPonics – which is a combination of AquaCulture and Hydroponics”. This is a method of growing plants without soil utilizing fish waste – its an organic process requiring no chemicals leading to a very high quality of produce.