To address the lack of culturally-relevant digital content available for children growing up in countries with prevalently high consumption of digital-media by pre-teens, Lamsa offers interactive Arabic edutainment content-experiences geared towards children through a platform. The Lamsa app, which is within the Family & Kids category, now ranks #1 on both the Google Play and Apple app stores across more than 10 markets with more than 16 million downloads between both stores.