Accelerator
Accelerator
As an answer to the declining dissemination of Arabic literature within the Arab World, Abjjad offers a digital reading platform that gives users access to thousands of Arabic books and also brings those books to life by weaving a social-network experience into their library that connects like-minded readers from all over the world.
from Jordan
I’m a passionate reader in love with books, they’re just my passion in this world! That passion along with my solid experience in software management drove me to the idea of creating the first Arabic social reading platform and so Abjjad started! My career choices also contributed to Abjjad’s creation as I had spent 7 years in the IT field, digital marketing, and market research.
From those 7 years I’ve worked closely with entrepreneurs in 3 local startups, my very last job was based in KPMG and, in combination, it’s thanks to those experiences and my passion for books that I’ve been running Abjjad for what is 7 years now!” – Eman Haylooz
After all my sessions with the team, I started understanding the point of view of the publishers and learned how to put myself in their shoes. This is what helped me understand how to tackle that and pitch the right way to get them on board. We learnt that empathy with the customer is key.
The program allowed us to learn how to see the business from different eyes, which has been a great eye opener for us. This helped us understand how to tailor our positioning and value proposition depending on who we are talking to!
