Since joining the Accelerator program, Denarii Cash, a mobile app enabling money transfers, has more than quintupled their volume of business, and increased their customer base. We’ve been able to support this achievement through our services, by first helping them understand their target customers and defining each of their customer segments, leading to the development of new targeted messaging and features in their mobile app to attract them.
We’ve had a lot of ‘aha’ moments. The first one was when we were establishing the customer profile and doing the segmentation exercise. We thought, ‘aha, why didn’t we think about this?’ This helped us identify and be more specific about our customer audience. It allowed us to understand the behavior of the user for us to provide a better creative and better messaging.Jon Santillan, Denarii Cash Co-founder