UMEX and SimTEX 2024, taking place at the Abu Dhabi National Exhibition Centre (ADNEC), saw the UMEX Next_Gen Pitch Competition winner announced, with MBRIF Innovation Accelerator Alumni, AR Engineering named as the inaugural winner. AR Engineering, a UAE software development company that specialises in advanced augmented reality solutions and creating advanced digital twins. Through digital twin solutions, AR Engineering is able to create a digital model of a physical product or system that serves as an effectively indistinguishable digital counterpart, with applications in simulation, integration, testing, monitoring, and maintenance.