• Accelerator

Aura

  • Technology
  • Cohort 9 2025
  • Current Member
  • Accelerator

Aura

  • Technology
  • Cohort 9 2025
  • Current Member

Inventor's story

Aura is helping SMEs in the UAE do more business and grow faster by freeing up their cash flow. With Aura one can get paid immediately on invoice date, while their clients pay on payment terms of up to 120 days. Aura will handle the credit check at quote stage, tell you what terms you can extend to the buyer, pay you when your invoice has been approved by them, and assist you with collection at the due date. You just focus on growing your business.

from UAE

About the founder

Shahrukh Ghazali (Co-founder): 10+ years of experience in tech product, marketing, and growth, he started his career in Silicon Valley after graduating from UC Berkeley in 2014. Since then, he’s worked on successful startups in the region, including Daraz and Careem. At Aura, Shahrukh handles all customerfacing aspects of the business; product, sales & marketing.


Samer El Mardini (Co-founder): 10+ years of experience in financial services strategy and business planning in the MENA region. He started at Deloitte, then moved to management consulting firms Booz Allen Hamilton and McKinsey after getting his MBA. Most recently, he was Head of Strategy at Careem Pay. Samer handles the supply side of the business, including credit risk assessment, securing lines of credit, ecosystem partnerships and regulatory compliance.

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