Smart Labour aims to drive personal development and improve the quality of life for blue collar workers through their mobile app, which has the potential to positively impact a high number of workers within the UAE. With this ambition in mind, Smart Labour needed the guidance to ensure their app reached as many blue collars workers as possible. After joining the Accelerator, we were able to get them closer to realizing this goal by helping them articulate their business model and refine their optimal go-to-market plan to enable their growth journey in the UAE.