Launched in late 2018, Insure at Oasis (I@O) is the first and only online insurance e-commerce platform in the Middle East that provides instant compare and buy options to its customers. Effectively, I@O has commoditized insurance like any other product where you can shop and secure cover instantly. I@O is built on an open API architecture, allowing the customers the choice to choose from various insurers on the platform for both competitive pricing and adequate cover. It also delivers transparent terms and conditions directly from the insurers to the customer, and secures cover for its customers instantly. In this process, I@O has enabled the digital journey of the UAE insurance industry. Today, the UAE joins the select list of countries globally offering a fully digitized sales and distribution environment.