MBRIF participated in yet another successful outing at Gitex North Star, the undisputed tech event of the year. MBRIF marked its presence amongst major technology players from every imaginable trend and vertical. Beginning with the stand design which featured 7 podiums (one each for the UAE’s priority innovation sectors) and a Metaverse simulation (developed by MBRIF alumni Holofair). The focus was to highlight the brand’s impact on the region’s entrepreneurial ecosystem. Day 1 saw the launch of the Pitch@MBRCGI Challenge in collaboration with MBRCGI – a unique platform giving innovators an opportunity to validate their ideas and concepts and network with experts and investors through their pitches. The short-listed submissions put forth their technology-based concepts to a panel of judges. The two winners were to be granted 30,000 AED and a seat on MBRIF’s Innovation Accelerator program. MBRIF partner Masdar City was also a part of our Gitex presence and on Day 2 awarded 5 MBRIF alumnus complimentary licenses to Masdar City Free Zone. The event also included a panel discussion with the chosen alumni - Biosolvit, Wahaj Solar, Alesca Life, ECOLOO and Desolenator about their work and ambitions in the field of sustainability. The event came to a beautiful close with MBRIF’s Innovation Accelerator alumni Biosolvit and Desolenator, continuing MBRIF’s winning streak by bagging top prizes at North Star’s prestigious Supernova Challenge. Biosolvit was awarded ‘Overall Industry Pioneer’ and Desolenator was crowned the official Champion of the Supernova Challenge. There were many memorable knowledge-packed sessions and presentations by alumnus and partners. Over the 4 days MBRIF interacted with over 400 start-ups who were looking to become a part of the Innovation Accelerator or Guarantee Scheme programs. It was another year at Gitex North Star which shows that the UAE and GCC region is primed, more than ready and bursting at the seams with innovative ideas and bright minds willing to solve some of the world’s most urgent and pressing issues. We are looking forward to Gitex 2023!